Whole House Brooding Test

If you’ve already seen our Bird Attraction Study post & corresponding video, you’re probably familiar with the idea of employing one line of lights in your house to brood chicks without curtains or walls.  As a follow up to this previous video, we’ve compiled snapshots from each day at the research farm over the past two weeks.  Watch the video below and note the tight distribution around feed, water & light.  Birds appear to remain in this critical area, even when given the chance to roam into a dark region in the center of the house.  Also notable is the distinct line of light that stops just beyond the water line.  This line doesn’t appear by chance, it is the culmination of many versions of feeder-light prototypes, and many hours of engineering.  Ultimately, the presence of this distinct line is what makes AviLighting feeder-lights so successful at attracting birds & retaining them in feed/water areas.


Bird Attraction Study

Over the past week, we have documented the activity of 800 birds in our research facility to determine their attraction to the AviLighting feeder light.  The results were similar to what we’ve been seeing since day one, with one new discovery; birds that are pushed out into darkness manually (running away from a human) will move right back into the feed/water area to return to the light.  This indicates that birds are attracted to the light, and furthermore, allows us to get creative with brooding schematics…I.E. we can now test a whole house brood, with no curtains/walls and lights on one side of the house only.  This may sound strange, but video evidence shows that birds won’t venture out into the darkness and get lost when food and water readily available in the light.

Check out some footage that James McNaughton captured on his phone while in the research facility:

AviLighting Payback Calculator

Will switching to AviLighting save you money?  Try our Ag Economist Payback Calculator to confirm!  Simply click inside the cells below and fill out the information specific to your farm.

To download this spreadsheet, click the Excel logo in the bottom right hand corner to download, or click the “view full-size workbook” icon (also in the bottom right hand corner) to open in Excel online.

Technical questions?  Contact Mike Barnas (

Register for the November DPI Grower Committee Meeting

Sponsered by Dr. James McNaughton, President of AHPharma, Inc.

Tuesday, November 25, 2014
Da Nang Rooms
Wicomico Youth and Civic Center
500 Glen Avenue, Salisbury, Maryland
5:30 p.m. for Dinner

Memo To: Grower Committee
From: Mack McCary, Chairman
Subject: Grower Committee Meeting

The next Delmarva Poultry Industry, Inc. (DPI) Grower Committee will be held as noted above, sponsored by Dr. James McNaughton, president of AHPharma, Inc. In addition to the Grower Committee, we are inviting the chicken company live production managers, grow-out managers, housing managers, and companies involved in chicken house construction and equipment.

The topic for the evening is the new type of chicken house lighting system that AHPharma, Inc. is developing. This system calls for the use of LED bulbs on the feeder lines. AHPharma’s promotional brochure describes “AviLighting™ as a dual colored LED feeder light that research has shown will lower energy costs while improving bird performance. It is an interesting concept and one that might help our Delmarva chicken industry.
The meeting will begin at 5:30 p.m. with dinner followed by the presentation and discussion.

Please let us know by noon on Friday, November 21 if you will be attending so we can make dinner reservations. RSVP by e-mail ( or call 800-878-2449 or from Sussex County 856-9037. If you change your plans after responding, let us know as soon as possible.

Hope you can join us near Salisbury in a few weeks.


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Poultry Field Day 2014

AviLighting, Poultry Field Day 2014On Friday October 31, 2014 the AviLighting team attended the Poultry Field Day at Maple Breeze Farm. Around 300 poultry enthusiasts gathered to learn more about growing technologies in the Agriculture industry; this event was a great success. It was very encouraging to see so many growers interested in employing new technologies to make their farm more efficient. If you missed the event, please check out the link-to-photos below and plan to attend next year!

University of Delaware Flickr Album

In Cooperation with Delaware Cooperative Extension (UD and DSU) and Maryland Cooperative Extension (UMD) Approximately 300 Delmarva poultry growers attended a variety of workshops – LED lighting and energy savings, vegetative environmental buffers, how to conduct energy audits, innovations in house cleanout, litter management, nutrient management best practices, ventilation, ammonia reduction, and much more. Participants had the opportunity to meet with vendors and talk to Extension experts. FFA students also attended

AviLighting Abstract | Southern Poultry Science Society

In preparation for a presentation at the The International Poultry Scientific Forum, AHPharma has been conducting trials and gathering data on the AviLighting System.  One such experiment is currently underway in a commercial chicken-house.  This trial will give us hard numbers to show the real-life energy savings of the AviLighting system, as well as the effect that concentrated light has on a bird’s ability to reach genetic potential.

SPSS AviLighting Abstract


The 2012 Kathleen A. P. Mathias Agriculture Energy Efficiency Program

2012 Kathleen A. P. Mathias Agriculture Energy Efficiency Program

Check out the video below to see an interview with out President & CEO, James McNaughton.  James will discuss and introduce our manure-to-energy system at the company farm and how it saves thousands of dollars each year.

Case Study:

Mathias Manure-to-Energy AHPharma Case Study


Phosphorus Management Tool

University of Maryland is currently working to resolve a hot topic in the state of MD–how do we measure Phosphorus levels in the soil and the water table, and, how much Phosphorus is too much?  In February of 2013, University of MD released a presentation that describes a new equation for measuring Phosphorus levels that is sure to answer some questions and generate many more…

PDF of presentation:

University of MD – Phosphorus Management Tool find new domain .